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With panache, innovation and an inspired vision, Pascal Mouawad has made his mark as the fourth generation of the prestigious Mouawad group, carrying the company's reputation for excellence in jewelry to new heights.
Born into a family that has owned a number of the world's most important diamonds, Pascal was immersed in the dazzling world of jewelry from a young age. Raised in Geneva, Switzerland, Pascal followed his graduation from high school with a move to Los Angeles to pursue his further education. His choice of location was astute, for he already harbored the determination to one day grow the Mouawad family business much further beyond its European base to the United States. After undergraduate studies at California's Pepperdine University, he went on to obtain his Gemology Degree from the Gemological Institute of America, which he followed with an MBA from UCLA's Anderson School of Management.
Leaving academia behind, in 1999 Pascal made the move to New York from where he set to work putting his vision for the family business into action. He began by broadening the company's presence and reach with its first website www.mondera.com. From this virtual base, he expanded recognition for the Mouawad name online and across the world.The US, and specifically Hollywood, remained at the heart of Pascal's vision for the company. His grandfather before him had earned a prestigious status as jeweler to royalty across the world. Decades later, Pascal brought an innovative twist to this family tradition by courting the glamorous 'royalty' of the modern day - iconic celebrities - with Mouawad's renowned European traditions and craftsmanship.
His creative talent first came to fruition in 2000, when he partnered with Victoria's Secret to design and build the most luxurious and expensive lingerie ever made, the multi million dollar Fantasy Bras, covering some of the world's sexiest supermodels in Mouawad diamonds. This dazzling story continued to sizzle, with Mouawad being the only jeweler to hold the accolade of designing the Victoria's Secret fantasy bra for six years.Supermodels weren't the only celebrities lining up to be covered in Mouawad jewels, though. No red carpet event could be complete without Mouawad creations adorning the necks and wrists of Hollywood's hottest stars. Angelina Jolie, Jennifer Lopez, Nicole Kidman, Eva Longoria, Gwen Stefani, Faith Hill, Mary J. Blige, Giselle Bundchen, Heidi Klum, Tyra Banks are just the beginning of a long list of celebrities won over by the combined charms of Pascal Mouawad and his family's irresistible gems.
In 2006 Pascal made the pivotal decision to move the company's offices from New York on the East Coast of the USA to Los Angeles on the West Coast. The relocation helped nurture Mouawad's growing relations with Hollywood's A-list. Once again demonstrating pioneering innovation, Pascal took Mouawad's celebrity relationships yet further. In addition to dressing some of the hottest stars with his extravagant jewels, Pascal also began collaborating with them to create their own collections under the Mouawad label. The move broke new ground in the world of fine jewelry and set Mouawad apart from other jewelers.Under Pascal's guidance, Mouawad USA's division has emerged as a creative haven for artists and celebrities looking to create jewelry backed by the tradition, quality and heritage of the Mouawad brand. Supermodel Heidi Klum was the first celebrity to put her creative stamp on the Mouawad name. The collection met with incredible success, leading to a continuation of the partnership, as well as to Heidi Klum being named "Fashion Influencer of the Year" by The Accessories Council for her contributions as an accessories designer. Grammy-award winning artist Seal, fashion icon Nicole Richie and record producer Jermaine Dupri are just some of the prestigious names that have joined creative forces with Mouawad in recent years.
Having made his mark on the world of celebrity and having combined its brilliance with the quality and heritage of Mouawad excellence in jewelry, Pascal Mouawad continues to lead the company forward to spectacular new success stories.